In today's fast-paced and digitally connected business world, email has become the go-to communication method. For decades it was and, in many instances, is the most used form of communication.

Email is quick, convenient, and enables us to communicate our message with just a few keystrokes. However, it can become an endless spiral of back and forth. How often have you been in a chain with multiple colleagues in a 20 (52 is my record) email thread?

However, sometimes relying solely on email can lead to miscommunication and decreased productivity. That's where the "Three-Email Rule" comes in. If you find yourself trading more than three emails and are still waiting for a resolution or conclusion, it's time to pick up the phone and call the person you're corresponding with.

Text-based communication, such as email, can often lead to misunderstandings due to the need for tone and body language. The reader may interpret a simple sentence differently, leading to confusion and frustration. And in the ever-evolving world of emojis and emoticons, they often create misinterpretation. By picking up the phone, you can ensure that both parties are on the same page and resolve whatever you discuss. You will hear tone, nuance, and all the subtleties of oral communication you’ve practiced for your whole life.

Email exchanges can become lengthy and time-consuming, especially when waiting for one or more parties to respond. You’ll change the demeanor of your relationship with the other person, especially if you have different levels of seniority. You are more like to be seen as approachable, collegiate, and generally open to discussion.

The three-email rule serves as a practical guideline for when to transition from email to a phone conversation. Also, I heartily recommend embracing the BCC field. If someone has done a handoff, could you do them the courtesy of moving them to BCC? Then, they’ll know you’ve responded and are off the email merry-go-round.

By embracing this approach, you'll see improved communication, productivity, and relationship-building within your organization.