Image credit: The Interwebs

Password, P4ssw0rd, P1sw0rd: Playing It Safe Online

Hacking happens. It seems every week there is another high-profile hack of well known sites.  Are you doing you everything you can to improve your password hygiene?

LERNER Consulting

Press Release: Ranked as Top Quality & Testing Outsourcer for 3 years

QA Labs, the premier quality and testing division of UST Global®, a leading provider of IT services and solutions for Global 1000 enterprises, has once again been named one of the top software testing andquality assurance providers in the world.

Image: Robert Scoble/Flickr

Now Entering: The Federal Republic of Facebook

The story beginning to  circulate is that some users have grown bored with Facebook. Lawrence presents an evolution of the social media giant that furthers the growth of the social dialogue.

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‘Star Trek’ Was Wrong: TV Won’t Last the Decade

“That form of entertainment [television] did not last much beyond the year 2040.” Mr. Data – Star Trek: The Next Generation – The Neutral Zone.”

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Goodbye, CIO. Say Hello to the Chief Customer Officer

The role of the CIO has changed.  Evolving corporate needs and cloud infrastructure have pushed savvy CIOs into a customer facing role.

Image: Robert Gaal/Flickr

Stop Worrying About Privacy, Start Caring About Identity

Your notion of what is Privacy must change. Privacy and Security have evolved, your notion of what is private must likewise.

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LinkedIn Enters the CRM Arena Donning a Hoodie

 This week LinkedIn unveiled their entrance into the world of Customer Relationship Management. They are taking aim at other cloud providers such as

Facebook, Yahoo Eying More TV Ad Dollars In 2014

2014 is the breakout year for Internet media giants (Facebook, Yahoo, Twitter) to invest and takeover the previously unchallenged realm of advertising. Video ad spending will only accelerate.

Your father’s Internet of Things: The Internet fridge. Discuss… Image: anthonyjhicks/Flickr

Jailbreaking the Internet: The Shape of Things to Come

Even today most home computers are not form-friendly devices. Cold, unyielding plastic or metal rectangular boxes lack the warmth of functional design.

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Insider Tweeting: We’re All Chasing Growth

At 4PM on September 12, 2013 Twitter announced to its network that it had filed papers for an IPO (Initial Public Offering). “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.

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Currency 2.0: Trust has been Verified

A traditional Russian proverb that became popular during the Reagan administration was “Trust but Verify.”  It was part of the change journey that helped end the Cold War.  The adoption of digital payments or digital “cash” has probabl

Image: sacks08/Flickr

Only Paranoid Survive as Stakes in Online Security Raised

Since the first systems went online in a networked environment, administrators and end-users have worried about IT security.

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‘Three Companies That Could Disrupt the Market by Buying BlackBerry

Microsoft, Cisco or SalesForce have a unique opportunity to disrupt the market by buying Blackberry. Lawrence  gives his perspective on the opportunity for each.

Protecting Your Social Identity: Six Steps to Saving Your Business

Social Identity will be the top issue faced by businesses over the next ten years.  Here are six steps to help curate your identity.

Five tips for managing the enterprise social identity

The New Normal known as Social Identity expands to B2B beyond consumer brands.  The change journey businesses will need to take creates opportunity all around.

Creating a Social Identity is Crucial For Brands

Social Identity is much more than brand.  It is the New Normal of a company’s and individual’s presence.  In this interview Lawrence illustrates some of the fundamental principles.

Internet Sales: Fact Or Fiction?

The total dollars in spent online at a Retail grocer’s site in 2012 was somewhere around 4%.  Lawrence and other retail consultants advice on strategies to grow this channel in Retail Leader.

Toy Book

Social Media has had an impact in every aspect of business. The entertainment is no exception. An authentic voice on social media can drive billions in revenue .Lawrence’s write up in the April Toy Book is on page 70, here.

Facebook Home for Android heightens mobile data security concerns

The new Facebook app and subsequent phone provide great opportunity but with a cost. There is a potentially significant risk to the enterprise.  Siri was the first system accused of having loose lips, is Facebook the same threat?

Weekend of April 5th, 2013

Lawrence is a guest  on Dave Graveline’s ‘Into Tomorrow’  radio show.  Lawrence brings an expanded perspective to the changes and opportunities the new subscriber model brings.

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Facebook, is My Wife Cheating on Me?

Facebook’s social search via Graph has put the first nails in the coffin of multiple industries.  It threatens to make marketing agencies, detectives, match makers and other opinion/relationship occupations obsolete.

Analysts: Black Friday changed forever

Black Friday has changed forever.  What started as a means to drive additional revenue during the heavy retail season has become an all out war for wallet share. Lawrence illustrates the change in paradigm for SNL here.

Yahoo! 2.0: Envisioning a Path to the Future

As Yahoo! continues to refine its presence, Marissa Mayer has begun to find her voice. The opportunity to create change in the organization begins here.

Black Friday Branches Out, Builds Economic Momentum

Black Friday is continuing to evolve. eCommerce sales were the highest on record.   Lawrence provides insight into the future of the Black Friday season here.

The Verdict on Google Wallet

Has the Nexus   tablet  turned the corner?  With a $199 price point and  600,000 apps in the  Google’s Play  this could be the opener Android needs.  Lawrence  comments in The Mobility Hub why the timing is right.

How Will Apple’s Passbook Affect Couponing?

The latest iPhone contains the new Apple Passbook.  Digital coupons will change the way merchants and shoppers engage.  Who benefits alongside Apple?


What Good Does Apple’s Passbook Offer Us?

Everything begins with memory. The disruptive 1984 commercial that introduced the first Macintosh computers is just this side of 30. It was heralded as defiance to the Big Brother-like machinations of IBM and its partner the then villainous Microsoft.

Big-city wi-fi efforts so far have failed to make a connection

Chicago has tried and tried and failed again to bring true broadband service in the city.  The latest attempt by  the current Mayor fares no better than previous administrations and worsens the digital divide.

Five things Yahoo CEO Mayer must do now

Yahoo has  had too  many CEOs and too few successes in the last  five years.  For Marissa Mayer to  leave a legacy there are five things she must  do immediately.  Lawrence demonstrates how Constructive Disruption can be applied to save Yahoo in this article

Louisville shoppers look to their phones to save on groceries

Digital coupons continue to thrive as a strong ecosystem between Retailers, consumer smartphones and social interactions increase. Lawrence comments on size, state and future of the market in the Louisville Courier-Journal


Why pay TV operators should fear Google Fiber

Google’s Fiber is set to change the online experience for consumers.  Cable and media companies are already running scared.  Lawrence illustrates how Fiber is set to become “the medium and the message in The Communicator

Lawrence I. Lerner – Facebook for New Business

Facebook is the place where most people spend the largest amount of time online.  Radio Host extraordinaire Holly Campbell interviews Lawrence about the hottest trend in marketing for small and medium businesses.

Digital Couponing Your Way to Market

Digital Coupons are changing the way marketers approach consumers. Lawrence comments on the rise of the  Digital Coupon here.


Five steps to rescue RIM, the once bright mobile star

RIM’s troubles have been the subject of many discussions. Lawrence offers a different perspective as to how RIM can be saved and grow if they are acquired by the right player.

Circulation Building in the Digital Age

The rules for building circulation have change little in the last 20 or so years.  Lawrence provides perspective on the “light” and “dark” sides of circulation fulfillment and the publishing industry as a whole.


Geo-fencing is the next step in permission based marketing to your mobile device.  When you move into a geo-fenced “yard” businesses can send you advertising. Lawrence helps explain the technology and where it make take you.

PC Today

With the rise of multiple devices, updates to Windows, Linux and Mac OSX one might think that operating systems are more important today than five years ago.  Lawrence brings a historical and future perspective to this important subject.

UST: Getting Ready to Script a Billion-Dollar Dream

There’s always room for growth.  As UST Global looked to launch there path to $1,000,000,000 they looked to Lawrence as a spark for growth in new services.

When outsourcing, don't forget security, experts say

Lawrence presents a viewpoint on security and outsourcing as a keynote speaker for this conference.

Press Release: Ranked Number One Legacy Modernization Firm Worldwide

GARTNER Outsourcing & Vendor Management Summit, WASHINGTON - May 19, 2008 - UST Global®, a leading provider of IT services and solutions for Global 1000[...]

Press Release: Noted IT Authority Lawrence I Lerner to Head Consulting

ALISO VIEJO, Calif. - January 15, 2008 - UST Global®, a leading provider of IT services and Business Process Outsourcing (BPO) solutions for Global 1000 enterprises, announced today the appointment[...]

Press Release: Appointment to Board of Directors

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 11, 2010) - PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the leading innovator in digital photography[...]

Press Release: Lawrence I Lerner Returns to UST Global

ALISO VIEJO, Calif. - August 09, 2011 -- UST Global® (UST), a leading provider of IT services and solutions for Global 1000 enterprises, today announced that Lawrence I Lerner, industry veteran and board member at PNI Digital Media[...]

Facebook for Your Business

eBook: Facebook for Your Business

Facebook is arguably where most people and now some businesses spend their time while online.   'Facebook for Your Business' provides readers with expert advice from social media experts around the world.

Press Release: Gartner Ranks UST Solution as "Best of Breed"

ALISO VIEJO, California. - May 18, 2010 - UST Global®(UST), a leading provider of services and solutions for Global 2000 enterprises, completed the design and implementation of the next generation business process management (BPM) solution for Catalina Marketing[...]

Press Release: UST Global Partners with Netezza

ALISO VIEJO, Calif. - December 10, 2008 - UST Global® (UST), a leading provider of IT services and solutions for Global 1000 enterprises, announced a strategic partnership with Netezza Corporation® (NYSE Arca: NZ)[...]

Press Release: UST Global Joins Mainframe Alliance

ALISO VIEJO, Calif. - October 9, 2008 - UST Global®(UST), a leading provider of IT services and solutions for Global 1000 enterprises, announced that it has joined theMainframe Migration Alliance (MMA) to extend its legacy modernization offerings for UST clients.

Press Release: Only 100 Days - New Consulting Deals

ALISO VIEJO, Calif. - September 17, 2008 - UST Global®(UST), a leading provider of IT services and solutions for Global 1000 enterprises, announced favorable preliminary results for its Consulting Services group, both in terms of team expansion and new clients.