Blog Post

Master the Market Before It Masters You

Lawrence Lerner • Jan 29, 2024

The Power of a Site Survey🔍

Conducting a site survey isn't just a task; it's a strategy for success, a way to 'plan before you plan.' Investing time here pays off in understanding your potential market location. 


This understanding is critical in aligning your business strategy with customer needs, resource availability, security, and financial targets.  A comprehensive survey is your shield against profit pitfalls, illuminating critical details often overlooked.


However, “Of perfection, there is no end.” At some point, you must decide whether to move ahead or not.


There are only a few things you can control in your humnlss operation.

  1. Product or Service mix
  2. Margin
  3. Merchandising
  4. Atmosphere


You cannot control who comes into the market, upstream costs (e.g., your credit card fees, item prices), much of the supply chain, and how they all affect the viability and longevity of your location. More is out of your control, including theft/shrink and market environments.


A thorough site survey identifies critical aspects that could impact the operation and profitability of vending, micromarket, pay stations for garages, carwashes, laundromats, and any place you have unattended retail. These include understanding the financial objectives, customer demographics and behavior, spatial constraints, and the availability of necessary utilities.

Learn more about humnlss. Then download the site survey and turn insight into action.

ABOUT THE AUTHOR


Lawrence


I translate the CEO, Owner, or Board vision and goals into market-making products that generate $100M in new revenue by expanding into geographies, industries, and verticals while adding customers.


As their trusted advisor, leaders engage me to crush their goals and grow, fix, or transition their businesses with a cumulative impact of $1B


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