Blog Post

Makine a covenant with me 😉

Lawrence Lerner • Jan 17, 2023

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Please read 😊 There is a promise at the end.
 
There are different types of communication, and generally, they come in threes and start with C. We always want communication to be clear, concise, and complete. Say it all or not at all. Make it easy to understand, don’t use ten words when seven will do, and lay it all out.
 
There are other 3 Cs: Commandments, Covenants, and Conversation.


  • Commandments are orders and declarations and generally come from a higher authority. In some faiths, these come directly from the supreme deity. The communication is one-way and may not be questioned. Laws are written this way, and it’s a good form of communication for them.
  • Covenants are agreements between a higher authority and the listener. They are generally in the form of a promise. “If I say X, you will agree to do Y.” At first glance, this appears to be a two-way communication. However, in reality, the listener may only agree or disagree. There is no negotiation or dialogue other than “Yes, I will do it.” Advertising is an example of this form of communication.
  • Conversation is a dialogue with give and take between two entities. The two may exchange, debate, discuss, and generally leave the discussion enriched. Conversely, they may disagree but will take away more than they had initially. This is the best way for friends, partners, businesses, etc., to communicate.


Every day I receive at least three requests to connect. “The algorithm told me to do it. You seem cool. We have many connections in common.” Over the years, I’ve made 3,000 connections. Some I’ve known for decades, others… we think each other is connection-worthy but no more.

Today I am working on new business opportunities. I check the connections I have with the decision-maker. I often find that most connections are in the “You are cool” category. To improve the fidelity of communications, here is my promise. If you want to connect with me, propose the value to both of us and a time for us to have a short conversation, if only by text. If a mutual acquaintance introduces us, I will accept immediately, but I would still like a get-to-know-you conversation.

Thank you for reading to the end. Onward.

#communication #connections #leadership #motivation

ABOUT THE AUTHOR


Lawrence


I translate the CEO, Owner, or Board vision and goals into market-making products that generate $100M in new revenue by expanding into geographies, industries, and verticals while adding customers.


As their trusted advisor, leaders engage me to crush their goals and grow, fix, or transition their businesses with a cumulative impact of $1B


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