Lawrence Lerner Referral Tip Sheet


“Bring me a business under pressure, and I’ll help it pivot with confidence.”


I help executive leaders navigate complex digital transformations — unlocking new revenue, streamlining

operations, and repositioning products for the market ahead. Over 30 years, I’ve turned stuck strategies

into billion-dollar outcomes, guiding teams and boards from uncertainty to clarity.


1. Who I’d Like to Meet


The People


  • CEOs, founders, and senior executives leading their organization through change
  • Private equity firms, board directors, and transformation officers


The Situations


  • Digital or cultural transformation
  • Declining revenue or stagnant product growth
  • Pre- or post-M&A integration
  • Legacy systems in need of modernization
  • A pivot into new markets, technologies, or business models


2. What to Listen For


When someone says:


  • “We’ve invested heavily in tech, but we’re not seeing the ROI.”
  • “Our teams aren’t aligned — product, marketing, and IT don’t talk.”
  • “We keep launching new features, but customers aren’t engaging.”
  • “We’re thinking of acquiring a company, but don’t know how to integrate.”
  • “We’re sitting on great data but not leveraging it.”


Or frustrations like:


  • “Our innovation pipeline has dried up.”
  • “Our competitors are outpacing us.”
  • “We’re still doing things the old way, and it’s not working anymore.”


That’s the moment to say: “I know a guy.”


3. Making the Introduction


Quick openers


  • “If you’re dealing with that, you should talk to Lawrence.”
  • “I know someone who’s solved exactly this for other companies — want an intro?”
  • “This sounds like what Lawrence Lerner specializes in.”


The fuller version


I’d love to introduce you to Lawrence Lerner. He’s the person senior leaders call when the pressure is on, and results have to follow. Lawrence has led digital transformation at companies like Safeway, H&R Block, and The New York Times, unlocking hundreds of millions of dollars in revenue along the way. He doesn’t offer cookie-cutter solutions; he asks the tough questions and gets to what’s actually blocking growth, whether it’s culture, systems, or strategy. If your company is at a crossroads, he’s the person to help you move forward.


Feel free to personalize this — your referrals are meaningful and deeply appreciated.


Contact


  • Mobile: +1 (206) 457-3421
  • Email: lawrence@lawrenceilerner.com
  • LinkedIn: linkedin.com/in/lawrenceilerner
  • Website: lawrenceilerner.com